Task 4- Audience Research

Task 6- Audience Research

Task 2- Audience Research

http://www.youtube.com/watch?v=HIW6zc5YLIM

Task 11- Research

The magazine adverts that we analysed were from many different genres and backgrounds of varying artists. From this research we managed to understand the conventions of magazine album adverts and what we need to do in order to produce a successful advert.  

The main conventions used in this advert where the artists name/band in big lettering usually at the top of the advert. The name of the album- also in big lettering, popular songs featured on the album, the release date, an image of the artist/band and sometimes an image of the cover of the album.

Overall we preferred the style, colour pallet and shots on the Rihanna Magazine Advert. There was an underlying theme with two main colours, which worked effectively on this advert. This contrasted with the many bright, fun colours on the Katy Perry advert, however both work well fitting into the genre of music they are trying to target. This is something we will consider when created our own advert. The genre of music will be rnb/pop, focusing on a mainstream market. For this we can effectively take the use of two main colours as the Rihanna advert did and use certain ideas such as the ‘poppy’ ‘fun’ bubble writing used on Katy Perry’s album advert.

We may incorporate an image of the album cover depending on the layout we choose, if there are too many images already and if it fits with the overall theme of the advert. On the Katy Perry advert, I feel the album cover wasn’t needed because the background and main image was busy enough. Also the album cover shows such similarity with the advert, it blended in rather than standing out.

Although the Kings of Leon advert had all necessary information, we felt the colour scheme was not eye catching enough and looked bland and boring. However it worked with the theme of the album title. The image of the album cover was used as the main image which also helped the audience easily identify the album if they come to buy it. For an audience seeing this advert and album for the first time, they may not be drawn to it, or enticed into it due to the basic/ dull colour scheme.  For the genre of Rock however this is a common feature, as ‘The Vaccines’ album also shows similarity on this.

Taylor swift, katy perry and rihanna have a sugnature font/logo that it used throughout their adverts 

Task 10- Research

Task 8- Research

Task7- Research

Advertising Albums on Prezi