What would one expect to find in a trailer?

·         The main characters

·         Exciting/funny parts of the film

·         Hints/introduction to narrative

·         Genre conventions

·         Quotes from the Media

·         Classification/Rating

·         Title, film date

·         Film company

·         Promote the ‘big well known’ actors/credits

·         Soundtrack/sound effects  

·         Directors name


3 act structure
Todorov's Narrative Theory

What other ways do film companies market their films?

·         Posters

·         Teaster trailers

·         Merchandising- Fast food restaurants

·         The actors from the film go on chat shows and interviews

·         Set pictures/behind the scene

·         Premiere- media coverage

·         Adverts in the cinema

·         Online advertisements- facebook pages/twitter

·         In magazines/newspapers

·         Through reviews

·         Soundtrack

·         Billboards

·         Flash mobs

What is the purpose of a film trailer?

·         It’s a films calling card

·         Trailers consist of a series of carefully selected shots from the film being advertised

·         Attract an audience to the film/to encourage them to watch the film

·         To inform/encourage/persuade the target audience of the film AIDA Aware, Interest, Desire and Action.

·         Film trailer clip are usually drawn from the most exciting, funny, or important parts of the film

·         Trailers tend to be part of a marketing campaign which has many other elements to it

Applying to music videos

Camera Work

• ·       Significant impact on meaning
• ·       Movement, angle and shot distacr should all be analysed
• ·       Camera movement may accompany movement of performers or stage performers or stage performance
• ·       Close up dominates because of the size of the screen and desire to create sense of intimacy
• ·       Lighting to focus on the artists face

Editing

• ·       Mostly fast-cut montage
• ·       Images difficult to grasp on first viewing
• ·       Some videos slower pace and gentler shot transitions to establish mood
• ·       Dido, Mariah Carey..
• ·       Digital effect/ Green screen

Intertextuality

• ·       Post- modern text
• ·       Drawing upon existing texts in order to spark recognition
• ·       Short hand
• ·       Not all audiences will spot the reference
• ·       Pleasure
• ·       Draw upon cinema, TV genre, other music, videos, videos games
• ·       Pastiche- copy of original, same style, imitation of a text featured by another text. (Serious)
• ·       Parody-  Comical version of an original

Voyeurism

• ·       Sigmund Freud
• ·       Erotic pleasure gained from looking at sexual objects, unaware they are being looked at
• ·       Nudity/near nudity/revealing clothing
• ·       Exhibitionism
• ·       Screen with screen/mirror shots
• ·       Is it acceptable
• ·       Too much- limits audience
• ·       Too little- uninteresting
• ·       Webcams/CCTV

Male Gaze- Laura Mulvey

• ·       Argues the main viewpoint is male
• ·       Women sexualised in the media
• ·       A powerful controlling gaze at the female on displays
• ·       Women are seen as passive

Exhibitionism

• ·       Sexually provocative and in control of it
• ·       Inviting sexual gaze
• ·       To enhance to show off their body and increase male profit margins or..
• ·       To show confidence and sexual independence 

Goodwin’s six points:

• ·       Genre characteristics
• ·       Visuals/Lyrics
• ·       Visuals/Music
• ·       Need to sell artist
• ·       Intertexuality
• ·       Voyeurism