The magazine adverts that we analysed were from many
different genres and backgrounds of varying artists. From this research we
managed to understand the conventions of magazine album adverts and what we
need to do in order to produce a successful advert.
The main conventions used in this advert where the artists
name/band in big lettering usually at the top of the advert. The name of the
album- also in big lettering, popular songs featured on the album, the release
date, an image of the artist/band and sometimes an image of the cover of the
album.
Overall we preferred the style, colour pallet and shots on
the Rihanna Magazine Advert. There was an underlying theme with two main colours,
which worked effectively on this advert. This contrasted with the many bright,
fun colours on the Katy Perry advert, however both work well fitting into the
genre of music they are trying to target. This is something we will consider
when created our own advert. The genre of music will be rnb/pop, focusing on a
mainstream market. For this we can effectively take the use of two main colours
as the Rihanna advert did and use certain ideas such as the ‘poppy’ ‘fun’
bubble writing used on Katy Perry’s album advert.
We may incorporate an image of the album cover depending on
the layout we choose, if there are too many images already and if it fits with
the overall theme of the advert. On the Katy Perry advert, I feel the album
cover wasn’t needed because the background and main image was busy enough. Also
the album cover shows such similarity with the advert, it blended in rather
than standing out.
Although the Kings of Leon advert had all necessary
information, we felt the colour scheme was not eye catching enough and looked
bland and boring. However it worked with the theme of the album title. The
image of the album cover was used as the main image which also helped the
audience easily identify the album if they come to buy it. For an audience
seeing this advert and album for the first time, they may not be drawn to it,
or enticed into it due to the basic/ dull colour scheme. For the genre of Rock however this is a common
feature, as ‘The Vaccines’ album also shows similarity on this.
Taylor swift, katy perry and rihanna have a sugnature font/logo that it used throughout their adverts
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