Camera Work
- · Significant impact on meaning
- · Movement, angle and shot distacr should all be analysed
- · Camera movement may accompany movement of performers or stage performers or stage performance
- · Close up dominates because of the size of the screen and desire to create sense of intimacy
- · Lighting to focus on the artists face
Editing
- · Mostly fast-cut montage
- · Images difficult to grasp on first viewing
- · Some videos slower pace and gentler shot transitions to establish mood
- · Dido, Mariah Carey..
- · Digital effect/ Green screen
Intertextuality
- · Post- modern text
- · Drawing upon existing texts in order to spark recognition
- · Short hand
- · Not all audiences will spot the reference
- · Pleasure
- · Draw upon cinema, TV genre, other music, videos, videos games
- · Pastiche- copy of original, same style, imitation of a text featured by another text. (Serious)
- · Parody- Comical version of an original
Voyeurism
- · Sigmund Freud
- · Erotic pleasure gained from looking at sexual objects, unaware they are being looked at
- · Nudity/near nudity/revealing clothing
- · Exhibitionism
- · Screen with screen/mirror shots
- · Is it acceptable
- · Too much- limits audience
- · Too little- uninteresting
- · Webcams/CCTV
Male Gaze- Laura
Mulvey
- · Argues the main viewpoint is male
- · Women sexualised in the media
- · A powerful controlling gaze at the female on displays
- · Women are seen as passive
Exhibitionism
- · Sexually provocative and in control of it
- · Inviting sexual gaze
- · To enhance to show off their body and increase male profit margins or..
- · To show confidence and sexual independence
Goodwin’s six
points:
- · Genre characteristics
- · Visuals/Lyrics
- · Visuals/Music
- · Need to sell artist
- · Intertexuality
- · Voyeurism
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