What is the purpose of a film trailer?

·         It’s a films calling card

·         Trailers consist of a series of carefully selected shots from the film being advertised

·         Attract an audience to the film/to encourage them to watch the film

·         To inform/encourage/persuade the target audience of the film AIDA Aware, Interest, Desire and Action.

·         Film trailer clip are usually drawn from the most exciting, funny, or important parts of the film

·         Trailers tend to be part of a marketing campaign which has many other elements to it